The Danish pilot is strictly cooperative, meaning that the Regional Food Frames are driven by the collaboration
- among producers with common challenges and a common need to acquire quantity rebate in processing, logistics and marketing on one side,
- with retailers, public consumers and other customers on another side,
- and with public bodies on a third side.
Partners are the Taste of Denmark (ToD) as coordinating beneficiary, and the Small Islands Food Network (SIFN) as co-beneficiary. ToD is the association of regional/local food networks in Denmark. A food network is actually a Regional Food Frame. Members are food producers, restaurants, food trade companies, actors of tourism, etc.
Step 1: Mapping
Denmark is a nation of islands. They represent distinct geographical entities with extraordinary expenses of logistics (the ferry). For this reason, the benefits of short feed and food supply chains are obvious. The island communities are generally advanced with respect to exploiting food production for defining identity and profiling of the island as attractive for immigration and as tourist destinations. In addition, islands represent a variety of location-bound natural conditions having unique potentials of developing terroir-like food qualities – as defined in the registered trade mark, Island Specialty®. Finally, the ferry is a unique window of monitoring the activity of the island community and the impact of establishing regional food frames. Thus, islands are perfect living laboratories of rural – and community development. Target regions of the Danish pilot are 3 islands, varying in size from 88 to 588 km² and in population from 1.800 to 40.000 individuals, each one representing a municipality (commune). REFRAME will map consumer demand on the islands as well as in major neighbour cities and current production potential of the island. Mass balances of feed and food as well as energy consumption and waste management on the islands are calculated in order to estimate theoretical production potential and enforce island identity of the products and to build “regional business cases”.
Step 2: Smart specialisation strategies
Bottlenecks of production, processing, logistics and marketing are identified and ranked according to their significance in terms of 1) limiting the operation of a Regional Food Frame and 2) business potential of their resolution. Based on the ranking, operative solutions are identified including source of funding (individual, cooperative or pub-lic). Initiatives are taken to resolve bottlenecks.
Collective impact in marketing/branding of the island and the production of the island is an important aspect of the regional Food Frame and it requires cooperative efforts. One aspect of marketing is activities of culinary tourism on the island. Another aspect is mapping of potential of production of unique, terroir-like food qualities. The trade mark of Island Specialty® is developed into a transnationally accepted protected geographical designation of island products in compliance with the criteria of Island Specialty®.
Step 3: Urban Intentions
The capitol of Copenhagen has declared the ambition to brand themselves by the purchase and trading of food from local or defined origins, the island of Bornholm being one of these origins. Initiatives already taken are enforced and used in combination with regional business case demonstrations to persuade urban decision makers to establish collaboration with island food producers and island food networks.
Step 4: Cooperation and market structure
Stakeholders are identified (suppliers, consumers, tourist actors, retail markets, public institutions and public governance) and stakeholder relations and collaboration are established. This involves the island community and the nearest major city or cities of the region. Stimulatory effects of public governance and funding on rural development and development in food production are assessed
Step 5: Try out contract delivery
Contract deliveries will be operated within the project period, both in terms of supply to neighbor cities and in terms of supply to local supermarkets and other groups of customers. The effect of the operation of the Regional Food Frame by activity on the ferries is monitored.